data is in our dna

Gaining an edge in sports performance and the wider sports industry relies on:

• The imagination to ask better questions about what to measure

• The expertise and precision to assemble more innovative and robust information

• The perspective and wisdom to interpret the data wisely in reaching superior judgments 

 ISH works alongside the developers of future technologies shaping how we understand and use data, while also being anchored in the historical context of data collection and application.