NEW MASTERS COURSE WITH TOP RANKED LOUGHBOROUGH UNIVERSITY

WORLD-LEADING LECTURERS

THE ish MISSION

to nurture and inspire sport’s current and future leaders around the world.

ABOUT ISH

ISH focuses on improving decision-making, harnessing data analytics, understanding societal forces, decoding the signals derived from history, interrogating globalisation and, above all, honing effective judgment.

Leadership in sport today relies on studying innovative ideas across the world. Finding "an edge" (both sports performance and sports business) increasingly rests on critical and creative thinking and, in an era of ultra-specialisation, the ability to see the bigger picture.

The next generation of leaders in the sports industry

Our Pillars

GLOBAL NETWORK

A global network of original and contrarian thinkers using the latest research and analysis inside (and beyond) the sports sector.

EDUCATION

Providing world-leading and innovative academic courses and executive education for our partners.

DATA-savvy

Uncovering, curating and analysing the data that matters.

EVENTS

Creating unique events with world class institutions such as Sandhurst, Google & Premier League football clubs.

Our graduates work in leading roles across the sports industry

  • "The whole process was brilliant. I loved it and it's helped me in my role - I can apply everything I've learnt"

    KAY COSSINGTON - HEAD OF WOMEN’S TECHNICAL DIVISION, THE FA (THE LIONESSES)

  • "I've really enjoyed the MA Leadership in Sport. It's made me think differently about decisions in my captaincy role and how I think about my own biases"

    HEATHER KNIGHT - ENGLAND WOMEN’S CRICKETER (CAPTAIN)

  • “The MA Leadership in Sport was a very rewarding experience, and challenged me to think about new topics and in new ways and has really broadened my horizons. I look forward to trying to put the things we learned into practice!”

    MICHAEL STANTON, PRODUCER - IMG PRODUCTIONS

  • “The MA Leadership in Sport has been brilliant in my preparation for life after playing (rugby), and has undoubtedly also enhanced my leadership on and off the pitch, giving me an edge in performance.”

    WILL SIMONDS, WASPS RUGBY PLAYER

  • " I would highly recommend this course to anyone looking to further their career in sports - it is a very enjoyable way to learn and develop"

    KATHARINE CURRAN, OPERATIONS DEVELOPMENT ANALYST - PREMIER LEAGUE FOOTBALL CLUB

  • The MA Leadership in Sport is like a masterclass in leadership and decision making. The access to leaders is phenomenal"

    ANNA WHOWELL, DIRECTOR, FUTURE THINKER LTD

  • "The subject matter is highly engaging and stimulating and I've enjoyed the flexibility to concentrate on areas of my specific interest. I've enjoyed hearing from high-quality speakers within inspiring settings"

    TIM FOSTER, HEAD OF OPERATIONS - THE FA

  • "The MA is fantastic at challenging your thinking and allowing you to pursue different aspects of leadership."

    NIKHIL WAUGH, DIRECTOR, TENNIS EVENTS - IMG

  • “The MA Leadership in Sport provides an interesting insight into the sports industry. The opportunity to discuss and debate each topic with lecturers and fellow students offers a truly enjoyable learning experience and something I am very proud to be a part of.”

    GREGORY THEW, TEACHER